Quality in science communication with communicative artificial intelligence: A principle-based framework.

Journal: Public understanding of science (Bristol, England)
Published Date: May 22, 2025

Abstract

The rapid advancement of communicative artificial intelligence (ComAI) is profoundly impacting science communication, offering new opportunities for easier and more audience-oriented communication. However, it also poses several challenges for its practice. Based on a narrative review of literature on science communication and ComAI quality, this article develops a framework of quality principles for science communication with ComAI. The framework identifies the quality dimensions of scientific integrity, human-centricity, ethical responsiveness, inclusive impact, and governance. We discuss applications of this framework in technology development, practitioner training, guideline development, and quality evaluation. This work aims to foster critical discussions on the normative standards for ComAI use in this field.

Authors

  • Daniel Silva Luna
    University of Augsburg, Germany.
  • Irene Broer
    Technical University of Braunschweig, Germany.
  • Helena Bilandzic
    University of Augsburg, Germany.
  • Monika Taddicken
    Technical University of Braunschweig, Germany.
  • Björn W Schuller
    GLAM - the Group on Language, Audio, & Music, Imperial College London, London, United Kingdom.
  • Martin Bürger
    University of Augsburg, Germany.

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