First Impressions: How Surgeon Gender and Race in Social Media Profile Pictures Affect Patient Perception in Plastic Surgery.

Journal: Aesthetic plastic surgery
Published Date: Jun 27, 2025

Abstract

BACKGROUND: Social media has emerged as an essential platform for plastic surgeons to advertise to potential new patients. Among the various factors influencing a patient's choice of physician, implicit bias plays a significant role. This study aims to investigate whether a surgeon's gender or race, as presented in their social media profile picture, affects the perception of their competence and the likelihood of attracting patients.

Authors

  • Evan Rothchild
    Division of Plastic Surgery, Montefiore Medical Center/Albert Einstein College of Medicine, New York, NY.
  • Sarah Phillips
    Division of Plastic Surgery, Donald and Barbara Zucker School of Medicine at Hofstra/Northwell, Great Neck, NY, USA.
  • Caroline Baker
    Division of Plastic Surgery, Montefiore Medical Center/Albert Einstein College of Medicine, New York, NY.
  • Fei Wang
    Department of Population Health Sciences, Weill Cornell Medicine, Cornell University, New York, NY, United States.
  • Joseph Andrew Ricci
    Plastic and Reconstructive Surgeon, Division of Plastic Surgery, Donald and Barbara Zucker School of Medicine at Hofstra/Northwell, 600 Northern Boulevard, Great Neck, NY, 11021, USA. jricci3@northwell.edu.

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