zIA: a GenAI-powered local auntie assists tourists in Italy
Journal:
arXiv
Published Date:
Jul 16, 2024
Abstract
The Tourism and Destination Management Organization (DMO) industry is rapidly
evolving to adapt to new technologies and traveler expectations. Generative
Artificial Intelligence (AI) offers an astonishing and innovative opportunity
to enhance the tourism experience by providing personalized, interactive and
engaging assistance. In this article, we propose a generative AI-based chatbot
for tourism assistance. The chatbot leverages AI ability to generate realistic
and creative texts, adopting the friendly persona of the well-known Italian
all-knowledgeable aunties, to provide tourists with personalized information,
tailored and dynamic pre, during and post recommendations and trip plans and
personalized itineraries, using both text and voice commands, and supporting
different languages to satisfy Italian and foreign tourists expectations. This
work is under development in the Molise CTE research project, funded by the
Italian Minister of the Economic Growth (MIMIT), with the aim to leverage the
best emerging technologies available, such as Cloud and AI to produce state of
the art solutions in the Smart City environment.
