Factors that influence trust and willingness to use generative AI for health information: A cross-sectional study.

Journal: Digital health
Published Date: Jul 28, 2025

Abstract

OBJECTIVE: Generative AI is increasingly used to provide health-related information in addition to online health information seeking (OHIS). Users' willingness to adopt it is crucial. This study investigates individual factors associated with more frequent OHIS: health status, health anxiety, and eHealth literacy. Using the Technology Acceptance Model (TAM), we examined whether these factors are related to more trust in generative AI for health-related purposes and the willingness to use it.

Authors

  • Adela Svestkova
    Interdisciplinary Research Team on Internet and Society, Faculty of Social Studies, Masaryk University, Brno, Czech Republic.
  • Yi Huang
    Department of Radiology, Guangzhou Panyu Central Hospital, Guangzhou, China.
  • David Smahel
    Interdisciplinary Research Team on Internet and Society, Faculty of Social Studies, Masaryk University, Brno, Czech Republic.

Keywords

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