Data asset valuation model based on generative artificial intelligence.

Journal: PloS one
Published Date: Aug 18, 2025

Abstract

In the digital economy era, the significance of data assets has increasingly become evident, particularly against the backdrop of the rapid development of Generative Artificial Intelligence. This paper constructed a data asset valuation model based on Generative AI, aimed at dynamically assessing the commercial value of data assets. The model integrates data feature extraction, value generation algorithms, and market adaptability evaluations to address the shortcomings of traditional valuation methods in dynamic market environments. The validity and applicability of the model were verified through an empirical analysis of data from Chinese A-share listed companies from 2015 to 2023. The results indicated that the integrated model exhibited a significant advantage over individual models in accuracy and stability, especially in data-intensive industries such as information technology and financial services. This research provided new perspectives and methodologies for enterprises in digital transformation and data asset management, thereby promoting the sustainable development of the data economy.

Authors

  • Yungang Tang
    School of Economics and Management, Quanzhou University of Information Engineering, Quanzhou, Fujian, China.
  • Yaoqian Liu
    ENT Institute and Otorhinolaryngology Department of Eye and ENT Hospital, State Key Laboratory of Medical Neurobiology and MOE Frontiers Center for Brain Science, Fudan University, Shanghai, China.
  • Daxin Liu
    China Construction Materials Industrial Geology Reconnaissance Center, Beijing, China.

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