Harnessing the Potential of Large Language Models in Modern Marketing Management: Applications, Future Directions, and Strategic Recommendations
Journal:
arXiv
Published Date:
Jan 18, 2025
Abstract
Large Language Models (LLMs) have revolutionized the process of customer
engagement, campaign optimization, and content generation, in marketing
management. In this paper, we explore the transformative potential of LLMs
along with the current applications, future directions, and strategic
recommendations for marketers. In particular, we focus on LLMs major business
drivers such as personalization, real-time-interactive customer insights, and
content automation, and how they enable customers and business outcomes. For
instance, the ethical aspects of AI with respect to data privacy, transparency,
and mitigation of bias are also covered, with the goal of promoting responsible
use of the technology through best practices and the use of new technologies
businesses can tap into the LLM potential, which help growth and stay one step
ahead in the turmoil of digital marketing. This article is designed to give
marketers the necessary guidance by using best industry practices to integrate
these powerful LLMs into their marketing strategy and innovation without
compromising on the ethos of their brand.
