PersGuard: Preventing Malicious Personalization via Backdoor Attacks on Pre-trained Text-to-Image Diffusion Models

Diffusion models (DMs) have revolutionized data generation, particularly in text-to-image (T2I) synthesis. However, the widespread use of personalized generative models raises significant concerns regarding privacy violations and copyright infringement. To address these issues, researchers have proposed adversarial perturbation-based protection techniques. However, these methods have notable limitations, including insufficient robustness against data transformations and the inability to fully eliminate identifiable features of protected objects in the generated output. In this paper, we introduce PersGuard, a novel backdoor-based approach that prevents malicious personalization of specific images. Unlike traditional adversarial perturbation methods, PersGuard implant backdoor triggers into pre-trained T2I models, preventing the generation of customized outputs for designated protected images while allowing normal personalization for unprotected ones. Unfortunately, existing backdoor methods for T2I diffusion models fail to be applied to personalization scenarios due to the different backdoor objectives and the potential backdoor elimination during downstream fine-tuning processes. To address these, we propose three novel backdoor objectives specifically designed for personalization scenarios, coupled with backdoor retention loss engineered to resist downstream fine-tuning. These components are integrated into a unified optimization framework. Extensive experimental evaluations demonstrate PersGuard's effectiveness in preserving data privacy, even under challenging conditions including gray-box settings, multi-object protection, and facial identity scenarios. Our method significantly outperforms existing techniques, offering a more robust solution for privacy and copyright protection.