Beyond traditional publishing: the British Journal of Anaesthesia and social media in anaesthesia research.

Social media has fundamentally transformed anaesthesia education, research dissemination, and professional networking. The British Journal of Anaesthesia uses a multi-platform strategy overseen by a dedicated Social Media Editor and Fellows. Despite challenges including misinformation, artificial intelligence-generated content, and platform fragmentation, social media remain essential for bridging the gap between research publications and clinical practice while fostering global academic communities.