The technology acceptance model and adopter type analysis in the context of artificial intelligence.

Journal: Frontiers in artificial intelligence
Published Date: Jan 16, 2025

Abstract

INTRODUCTION: Artificial Intelligence (AI) is a transformative technology impacting various sectors of society and the economy. Understanding the factors influencing AI adoption is critical for both research and practice. This study focuses on two key objectives: (1) validating an extended version of the Technology Acceptance Model (TAM) in the context of AI by integrating the Big Five personality traits and AI mindset, and (2) conducting an exploratory k-prototype analysis to classify AI adopters based on demographics, AI-related attitudes, and usage patterns.

Authors

  • Fabio Ibrahim
    Faculty of Humanities and Social Sciences, Helmut-Schmidt-University/University of the Armed Forces, Hamburg, Germany.
  • Johann-Christoph Münscher
    Faculty of Humanities and Social Sciences, Helmut-Schmidt-University/University of the Armed Forces, Hamburg, Germany.
  • Monika Daseking
    Faculty of Humanities and Social Sciences, Helmut-Schmidt-University/University of the Armed Forces, Hamburg, Germany.
  • Nils-Torge Telle
    Independent Researcher, Hamburg, Germany.

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