Unicorns transforming the practice of urology: value creation and allocation in the digital age.
Journal:
World journal of urology
Published Date:
Jul 16, 2025
Abstract
PURPOSE: To analyze what kind of products and services unicorns, which create a substantial financial value, provide in urology and what this means for the future of urological practice. So far, the added value of unicorns has hardly been utilised for medical research, although a fraction of it would be enough to multiply the funds for urological research.