The Credibility of Physician Rating Websites: A Systematic Literature Review.

Journal: Health policy (Amsterdam, Netherlands)
Published Date:

Abstract

OBJECTIVES: Increasingly, the credibility of online reviews is drawing critical attention due to the lack of control mechanisms, the constant debate about fake reviews and, last but not least, current developments in the field of artificial intelligence. For this reason, the aim of this study was to examine the extent to which assessments recorded on physician rating websites (PRWs) are credible, based on a comparison to other evaluation criteria.

Authors

  • Bernhard Guetz
    Department of Marketing and International Management, Alpen-Adria- Universitaet Klagenfurt, Universitaetsstrasse 65-67, Klagenfurt am Woerthersee, 9020, Austria. Electronic address: beguetz@edu.aau.at.
  • Sonja Bidmon
    Department of Marketing and International Management, Alpen-Adria- Universitaet Klagenfurt, Universitaetsstrasse 65-67, Klagenfurt am Woerthersee, 9020, Austria.