The Normalization of Vaping on TikTok Using Computer Vision, Natural Language Processing, and Qualitative Thematic Analysis: Mixed Methods Study.

Journal: Journal of medical Internet research
PMID: 39259963

Abstract

BACKGROUND: Social media posts that portray vaping in positive social contexts shape people's perceptions and serve to normalize vaping. Despite restrictions on depicting or promoting controlled substances, vape-related content is easily accessible on TikTok. There is a need to understand strategies used in promoting vaping on TikTok, especially among susceptible youth audiences.

Authors

  • Sungwon Jung
    School of Journalism and Media, University of Texas at Austin, Austin, TX, United States.
  • Dhiraj Murthy
    School of Journalism and Media, University of Texas at Austin, Austin, TX, United States.
  • Bara S Bateineh
    University of Texas Health Science Center at Houston School of Public Health, Houston, TX, United States.
  • Alexandra Loukas
    Department of Kinesiology and Health Education, University of Texas at Austin, Austin, TX, United States.
  • Anna V Wilkinson
    Department of Epidemiology, Human Genetics and Environmental Science, The University of Texas Health Science Center at Houston, School of Public Health in Austin, Austin, Texas, USA.

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