Impact of Image Content on Medical Crowdfunding Success: A Machine Learning Approach.

Journal: Journal of medical Internet research
PMID:

Abstract

BACKGROUND: As crowdfunding sites proliferate, visual content often serves as the initial bridge connecting a project to its potential backers, underscoring the importance of image selection in effectively engaging an audience.

Authors

  • Renwu Wang
    School of Economics and Management, East China Normal University, Shanghai, China.
  • Huimin Xu
    College of Life Sciences, Zhejiang Sci-Tech University, Hangzhou 310018, China.
  • Xupin Zhang
    School of Economics and Management, East China Normal University, Shanghai, China.