AI for Tobacco Control: Identifying Tobacco-Promoting Social Media Content Using Large Language Models.
Journal:
Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco
Published Date:
May 22, 2025
Abstract
INTRODUCTION: Tobacco companies use social media to bypass marketing restrictions. Studies show that exposure to tobacco promotion on social media influences subsequent smoking behavior, yet it is challenging to monitor such content. We developed an artificial intelligence that can automatically identify tobacco-promoting content on social media.