AIMC Topic: Marketing

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The application of deep learning in economic analysis and marketing strategy formulation in the tourism industry.

PloS one Jun 6, 2025
The tourism industry is ever-evolving in nature, as it operates in a global marketplace that has become progressively global and offers great potential due to technological advances. The tourism industry faces challenges in accurately forecasting eco...
Tourism Marketing Deep Learning Models, Economic Humans Neural Networks, Computer
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Temporal user interest modeling for online advertising using Bi-LSTM network improved by an updated version of Parrot Optimizer.

Scientific reports May 29, 2025
In the era of digitization, online digital advertising is one of the best techniques for modern marketing. This makes advertisers rely heavily on accurate user interest and behavior modelling to deliver precise advertisement impressions and increase ...
Advertising Internet Marketing Algorithms Computer Simulation Humans
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Application of machine learning in predicting consumer behavior and precision marketing.

PloS one May 6, 2025
with the intensification of market competition and the complexity of consumer behavior, enterprises are faced with the challenge of how to accurately identify potential customers and improve user conversion rate. This paper aims to study the applicat...
Support Vector Machine Consumer Behavior Neural Networks, Computer Marketing Humans Machine Learning
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The analysis of marketing performance in E-commerce live broadcast platform based on big data and deep learning.

Scientific reports May 4, 2025
This study aims to conduct a comprehensive and in-depth analysis of the marketing performance of e-commerce live broadcast platforms based on big data management technology and deep learning. Firstly, by synthesizing large-scale datasets and surveys,...
Deep Learning Humans Commerce Consumer Behavior Big Data Neural Networks, Computer Marketing
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NAH-GNN: A graph-based framework for multi-behavior and high-hop interaction recommendation.

PloS one Apr 29, 2025
With the growing demand for personalized marketing, recommender systems have become essential tools to help users quickly discover products or content that match their interests. However, traditional recommendation methods face significant limitation...
Humans Neural Networks, Computer Algorithms Marketing
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Contemporary digital marketing techniques used in unhealthy food campaigns targeting young people.

Appetite Apr 2, 2025
The digital marketing of unhealthy foods and non-alcoholic beverages has a detrimental impact on children's eating behaviours, leading to adverse diet-related health outcomes. To inform the development of evidence-based strategies to protect children...
Humans Adolescent Child, Preschool Child Female Male Food Preferences Feeding Behavior Digital Technology Marketing Health Promotion Food Industry Beverages Food
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Formative Research for the Development and Implementation of a Smartphone Application to Report Breaches to the International Code of Marketing of Breast-Milk Substitutes in Mexico.

Maternal & child nutrition Mar 18, 2025
Almost 40 years after the adoption of the International Code of Marketing of Breast-Milk Substitutes ('the Code') in Mexico, noncompliance persists. In other countries, smartphone applications for reporting Code noncompliance have proven effective. T...
Humans Smartphone Focus Groups Mobile Applications Marketing Female Parents Mexico Milk Substitutes Adult Infant Formula
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Applications of Machine Learning (ML) in the context of marketing: a bibliometric approach.

F1000Research Mar 17, 2025
Currently, machine learning applications in marketing allow to optimize strategies, personalize experiences and improve decision making. However, there are still several research gaps, so the objective is to examine the research trends in the use of ...
Bibliometrics Humans Marketing Machine Learning
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AI-Driven Analysis of Drug Marketing Efficiency: Unveiling FDA Approval to Market Release Dynamics.

The AAPS journal Feb 20, 2025
This paper explores a novel approach using generative AI to enhance drug marketing strategies in the US pharmaceutical sector. By leveraging an official dataset sourced from the US government, the AI generates Python code to analyze the time interval...
Humans Artificial Intelligence United States United States Food and Drug Administration Time Factors Drug Industry Marketing Drug Approval
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Revolutionizing cross-border e-commerce: A deep dive into AI and big data-driven innovations for the straw hat industry.

PloS one Dec 20, 2024
This paper investigates the impact of artificial intelligence (AI) and big data analytics on optimizing cross-border e-commerce efficiency for straw hat manufacturers in Zhejiang Province, China. It identifies market and consumer demand trends throug...
Big Data Industry Marketing Machine Learning Commerce Humans China Artificial Intelligence
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