Usability and Usefulness of SMS-Based Artificial Intelligence Intervention (Mwana) on Breastfeeding Outcomes in Lagos, Nigeria: Pilot App Development Study.
Journal:
JMIR formative research
Published Date:
Jul 16, 2025
Abstract
BACKGROUND: Nigeria has one of the highest child mortality rates globally, with 111 deaths per 1000 live births. Exclusive breastfeeding (EBF) improves infant survival by providing essential nutrients and antibodies that protect against infections and diseases. Despite its benefits, EBF rates in Nigeria remain low at 29%, largely due to limited health care support and breastfeeding guidance. With the proliferation of mobile phones in Nigeria, mobile health (mHealth) interventions are being explored as scalable solutions. SMS text messaging interventions have demonstrated success in delivering behavioral interventions; yet, few use artificial intelligence (AI) for personalized breastfeeding support.
