Examining customer intentions to purchase intelligent robotic products and services in Taiwan using the theory of planned behaviour.

Journal: BMC psychology
PMID: 38879510

Abstract

BACKGROUND: The literature for assessing online and offline shopping behaviours that are linked to intelligent robotic goods and services is inadequate. In this study, we applied the Theory of Planned Behaviour model for guidance regarding how consumer behaviour affects their purchase intentions for intelligent robotic goods and services.

Authors

  • Yu-Hung Tai
    London Graduate School, University of Chichester, Chichester, West Sussex, PO19 6PE, UK.
  • Precious Toby T Nwachukwu
    Department of Educational Management and Policy Studies, University of Pretoria, Pretoria, South Africa.
  • Ben A LePage
    Graduate Institute of Sustainability Management and Environmental Education, College of Science, National Taiwan Normal University, Taipei, Taiwan.
  • Wei-Ta Fang
    Graduate Institute of Sustainability Management and Environmental Education, College of Science, National Taiwan Normal University, Taipei, Taiwan. wtfang@ntnu.edu.tw.

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