Women's Preferences and Willingness to Pay for AI Chatbots in Women's Health: Discrete Choice Experiment Study.

Journal: Journal of medical Internet research
Published Date: Jun 10, 2025

Abstract

BACKGROUND: Over 96% of adult women face health issues, with 70% experiencing conditions like infections. Mobile health education is increasingly popular but faces challenges in personalization and readability. Artificial intelligence (AI) chatbots provide tailored support, and a discrete choice experiment can help in understanding user preferences to improve chatbot design.

Authors

  • Jing Wang
    Endoscopy Center, Peking University Cancer Hospital and Institute, Beijing, China.
  • Hewei Min
    School of Public Health, Peking University, 38 Xueyuan Road, Haidian District, Beijing, 100191, China, 86 13691212050.
  • Tao Li
    Department of Emergency Medicine, Jining No.1 People's Hospital, Jining, China.
  • Jiaheng Li
    College of Biosystems Engineering and Food Science, National-Local Joint Engineering Laboratory of Intelligent Food Technology and Equipment, Zhejiang Key Laboratory for Agro-Food Processing, Zhejiang R & D Center for Food Technology and Equipment, Hangzhou, Zhejiang, 310058, China.
  • Yang Jiang
    Department of Ophthalmology Peking Union Medical College Hospital, Peking Union Medical College, Chinese Academy of Medical Sciences Beijing People's Republic of China.
  • Jingbo Zhang
    School of Information Science and Technology, Northeast Normal University, Changchun 130117, China.
  • Yibo Wu
    School of Public Health, Peking University, Beijing, China. Electronic address: bimuwuyibo@outlook.com.
  • Xinying Sun
    Department of Social Medicine and Health Education, School of Public Health, Peking University, Beijing, China. xysun@bjmu.edu.cn.

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