Enhancing Marathon Enthusiast Engagement Through AI: A Quantitative Study on the Role of Social Media in Sports Communication.

Journal: Brain and behavior
Published Date: Jun 1, 2025

Abstract

PURPOSE: This study explores the impact of AI-driven personalization, interactive features, and real-time feedback on user engagement and experience among marathon enthusiasts.

Authors

  • Wei Cheng
    Department of Dental Implantology, Nanjing Stomatological Hospital, Affiliated Hospital of Medical School, Institute of Stomatology, Nanjing University, Nanjing, China.
  • Yu Tian
    Key Laboratory of Development and Maternal and Child Diseases of Sichuan Province, Department of Pediatrics, Sichuan University, Chengdu, China.
  • Meng Na
    Graduate School of Business, Universiti Kebangsaan Malaysia, Selangor, Malaysia.

Keywords

External Resources

Popular Topics
Recent Journals