AIMC Topic: Marketing

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Lightweight Deep Learning Model for Marketing Strategy Optimization and Characteristic Analysis.

Computational intelligence and neuroscience
The business model of traditional market is declining day by day, and people's consumption cognition has risen to a new level with the leap in science and technology. Enterprises need to adjust and optimize their marketing strategies in time accordin...

Research on E-Commerce Database Marketing Based on Machine Learning Algorithm.

Computational intelligence and neuroscience
From simple commercial relations to complex online transactions at this stage, it not only highlights the progress of science and technology, but also indirectly explains the diversified evolution of marketing methods and means. In marketing, databas...

Sales Forecast of Marketing Brand Based on BP Neural Network Model.

Computational intelligence and neuroscience
With the advancement of globalization, the market competition among enterprises has become increasingly intense. To win a good market, an enterprise must understand and grasp the laws of the market economy and accordingly predict the future of the ma...

The Application of the Unsupervised Migration Method Based on Deep Learning Model in the Marketing Oriented Allocation of High Level Accounting Talents.

Computational intelligence and neuroscience
Deep learning is a branch of machine learning that uses neural networks to mimic the behaviour of the human brain. Various types of models are used in deep learning technology. This article will look at two important models and especially concentrate...

Research on Brand Image Evaluation Method Based on Consumer Sentiment Analysis.

Computational intelligence and neuroscience
Brand image assessment is a key step to reasonably quantify the value of a brand and has far-reaching significance for improving the competitiveness of an enterprise. With the rapid development of Internet technology, traditional questionnaires can n...

E-Commerce Marketing Optimization of Agricultural Products Based on Deep Learning and Data Mining.

Computational intelligence and neuroscience
China Internet plus agriculture was first put forward in 2015 by the Chinese government's work report, laying the foundation for the development of Internet plus agriculture and promoting the rapid growth of e-commerce marketing of agricultural produ...

Exploration of consumer preference based on deep learning neural network model in the immersive marketing environment.

PloS one
The study intends to increase the marketing quantity of various commodities and promote the comprehensive development of the market. The study first discusses the principle and current situation of the emerging Immersive Marketing. Then, it analyzes ...

MSPM: A modularized and scalable multi-agent reinforcement learning-based system for financial portfolio management.

PloS one
Financial portfolio management (PM) is one of the most applicable problems in reinforcement learning (RL) owing to its sequential decision-making nature. However, existing RL-based approaches rarely focus on scalability or reusability to adapt to the...

Determining the factors of m-wallets adoption. A twofold SEM-ANN approach.

PloS one
M-wallets are comparatively more advantageous and convenient than conventional payment systems as m-wallets allow users to avoid cash. The present research uses the diffusion of innovation theory as the base theory to propose a research model by inco...

Marketable value estimation of patents using ensemble learning methodology: Focusing on U.S. patents for the electricity sector.

PloS one
Patent valuation is required to revitalize patent transactions, but calculating a reasonable value that consumers and suppliers could satisfy is difficult. When machine learning is used, a quantitative evaluation based on a large volume of data is po...