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Advertising

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Deep-Learning-Based Adaptive Advertising with Augmented Reality.

Sensors (Basel, Switzerland)
In this work we describe a system composed of deep neural networks that analyzes characteristics of customers based on their face (age, gender, and personality), as well as the ambient temperature, with the purpose of generating a personalized signal...

Graph Attention Interaction Aggregation Network for Click-Through Rate Prediction.

Sensors (Basel, Switzerland)
Click-through rate prediction is a critical task for computational advertising and recommendation systems, where the key challenge is to model feature interactions between different feature domains. At present, the main click-through rate prediction ...

Towards effective restriction of unhealthy food marketing to children: unlocking the potential of artificial intelligence.

The international journal of behavioral nutrition and physical activity
The World Health Organization recommends that member states enact policies to limit unhealthy food marketing to children. Chile enacted relatively stringent laws that restrict unhealthy food marketing to children in two phases, beginning in 2016. Dil...

Profiling the AI speaker user: Machine learning insights into consumer adoption patterns.

PloS one
The objective of this study is to identify the characteristics of users of AI speakers and predict potential consumers, with the aim of supporting effective advertising and marketing strategies in the fast-evolving media technology landscape. To do s...

Evaluation of privacy protection methods of public service advertising visual design in the perspective of artificial intelligence internet of things.

PloS one
With the widespread application of monitoring technology and network storage technology, there are some privacy issues in the process of public service advertising visual design and the process of pushing public service advertising visual design work...

PeNet: A feature excitation learning approach to advertisement click-through rate prediction.

Neural networks : the official journal of the International Neural Network Society
Since the physical meaning of the fields of the dataset is unknown, we have to use the feature interaction method to select the correlated features and exclude uncorrelated features. The current state-of-the-art methods employ various methods based o...

Impact of Digital Advertising Policy on Harmful Product Promotion: Natural Language Processing Analysis of Skin-Lightening Ads.

American journal of preventive medicine
INTRODUCTION: Starting June 30, 2022, Google implemented its revised Inappropriate Content Advertising Policy, targeting discriminatory skin-lightening ads that suggest superiority of certain skin shades. This study evaluates the ad content changes f...

Decoding viewer emotions in video ads.

Scientific reports
Understanding and predicting viewers' emotional responses to videos has emerged as a pivotal challenge due to its multifaceted applications in video indexing, summarization, personalized content recommendation, and effective advertisement design. A m...

Advertising or adversarial? AdvSign: Artistic advertising sign camouflage for target physical attacking to object detector.

Neural networks : the official journal of the International Neural Network Society
Deep learning models are often vulnerable to adversarial attacks in both digital and physical environments. Particularly challenging are physical attacks that involve subtle, unobtrusive modifications to objects, such as patch-sticking or light-shoot...

Catenation between mHealth application advertisements and cardiovascular diseases: moderation of artificial intelligence (AI)-enabled internet of things, digital divide, and individual trust.

BMC public health
BACKGROUND: World Health Organization (WHO) identified noncommunicable diseases as the foremost risk to public health globally and the cause of approximately 80% of premature deaths. However, Cardiovascular diseases account for most of these prematur...