AIMC Topic: Consumer Behavior

Clear Filters Showing 1 to 10 of 81 articles

The mediating role of brand equity in corporate social responsibility and customer purchase intention based on text-CNN model.

Scientific reports
In the digital era, corporate social responsibility (CSR) has become a crucial factor influencing consumer purchase behavior. To investigate the mechanism through which CSR affects customer purchase intention (CPI) and to examine the mediating role o...

Data-driven prediction of future purchase behavior in cross-border e-commerce using sequence modeling with PSO-tuned LSTM.

PloS one
With the rapid advancement of cross-border e-commerce, accurately predicting user purchase behavior has emerged as a critical challenge for enhancing platform operational efficiency and user experience. This study proposes a hybrid deep learning fram...

Decoding brand sentiments: Leveraging customer reviews for insightful brand perception analysis using natural language processing and Tableau.

PloS one
Traditional survey-based feedback has given way to real-time online reviews, yet transforming this unstructured text into actionable knowledge remains difficult. Focusing on the highly competitive smartphone market, where customer sentiment shapes br...

The influence of AI service robots' humorous response strategies on consumer forgiveness following service failure.

Scientific reports
As technology advances, more AI entities are deployed in public service roles. However, AI service robot failures are increasingly frequent, causing negative behaviors such as customer dissatisfaction or complaints. Service recovery plays a crucial r...

Improving bank customer churn prediction with feature reduction using GA.

Scientific reports
Customer churn is one complex problem that all banking institutes struggle to deal with. The increased competition in the industry is forcing the banks to maintain customer loyalty by providing apt services to the demanding customers. Analysing the c...

Robot or human? Manoeuvring switching intention after robot service failure.

PloS one
This study attempts to scrutinise tourists' switching intentions towards human service after a robot service failure, with the zone of tolerance and trust on stance in technology as moderators. The study adopts the unified theory of acceptance and us...

Exploring the impact of differences between AI streamers and human streamers on consumer purchase intention in live e-commerce: A grounded theory approach.

PloS one
With the rapid development of live e-commerce, AI streamers have gradually emerged as a new industry trend. However, significant differences exist between AI streamers and human streamers in terms of interaction styles, emotional expression, and user...

SpinachXAI-Rec: a multi-stage explainable AI framework for spinach freshness classification and consumer recommendation.

Scientific reports
Leafy vegetables such as spinach are among the most important components in a nutritious diet but are highly perishable and susceptible to premature spoilage. Traditional practices in determining freshness have been qualitative and time-consuming and...

Machine learning models to identify significant factors of panic buying situation.

Scientific reports
In panic-buying situations, individuals suddenly purchase excessive quantities of goods, leading to a massive crisis of essential goods in the market. As a result, many consumers cannot access the required products, creating an unstable societal situ...

Neural Synchrony and Consumer Behavior: Predicting Friends' Behavior in Real-World Social Networks.

The Journal of neuroscience : the official journal of the Society for Neuroscience
The endogenous aspect of social influence, reflected in the spontaneous alignment of behaviors within close social relationships, plays a crucial role in understanding human social behavior. In two studies involving 222 human subjects (Study 1:  = 17...