Traditional survey-based feedback has given way to real-time online reviews, yet transforming this unstructured text into actionable knowledge remains difficult. Focusing on the highly competitive smartphone market, where customer sentiment shapes br...
Customer churn is one complex problem that all banking institutes struggle to deal with. The increased competition in the industry is forcing the banks to maintain customer loyalty by providing apt services to the demanding customers. Analysing the c...
Time-series momentum (TSMOM) trading strategies manage positions based on the persistence of return trends. Although long short-term memory (LSTM) deep neural architectures can enhance TSMOM, their performance often deteriorates during abrupt market ...
The tourism industry is ever-evolving in nature, as it operates in a global marketplace that has become progressively global and offers great potential due to technological advances. The tourism industry faces challenges in accurately forecasting eco...
In the era of digitization, online digital advertising is one of the best techniques for modern marketing. This makes advertisers rely heavily on accurate user interest and behavior modelling to deliver precise advertisement impressions and increase ...
with the intensification of market competition and the complexity of consumer behavior, enterprises are faced with the challenge of how to accurately identify potential customers and improve user conversion rate. This paper aims to study the applicat...
This study aims to conduct a comprehensive and in-depth analysis of the marketing performance of e-commerce live broadcast platforms based on big data management technology and deep learning. Firstly, by synthesizing large-scale datasets and surveys,...
With the growing demand for personalized marketing, recommender systems have become essential tools to help users quickly discover products or content that match their interests. However, traditional recommendation methods face significant limitation...
The digital marketing of unhealthy foods and non-alcoholic beverages has a detrimental impact on children's eating behaviours, leading to adverse diet-related health outcomes. To inform the development of evidence-based strategies to protect children...
Almost 40 years after the adoption of the International Code of Marketing of Breast-Milk Substitutes ('the Code') in Mexico, noncompliance persists. In other countries, smartphone applications for reporting Code noncompliance have proven effective. T...
Join thousands of healthcare professionals staying informed about the latest AI breakthroughs in medicine. Get curated insights delivered to your inbox.