AIMC Topic: Marketing

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The competition between human and AI streamers: live streaming strategies in a duopoly market considering consumer heterogeneity.

Acta psychologica
AI streamers are increasingly prevalent in e-commerce live streaming, yet their competitive impacts and the factors driving enterprise psychological decisions remain underexplored. This paper explores the decision-making process of e-commerce enterpr...

AI for Tobacco Control: Identifying Tobacco-Promoting Social Media Content Using Large Language Models.

Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco
INTRODUCTION: Tobacco companies use social media to bypass marketing restrictions. Studies show that exposure to tobacco promotion on social media influences subsequent smoking behavior, yet it is challenging to monitor such content. We developed an ...

Identification and Characterization of Synthetic Nicotine Product Promotion and Sales on Instagram Using Natural Language Processing.

Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco
INTRODUCTION: There has been a rapid proliferation of synthetic nicotine products in recent years, despite newly established regulatory authority and limited research into its health risks. Previous research has implicated social media platforms as a...

Mitral repair and the robot: a revolutionary tool or marketing ploy?

Current opinion in cardiology
PURPOSE OF REVIEW: In this review, we discuss the current evidence supporting each minimally invasive mitral repair approach and their associated controversies.

SuperDRUG2: a one stop resource for approved/marketed drugs.

Nucleic acids research
Regular monitoring of drug regulatory agency web sites and similar resources for information on new drug approvals and changes to legal status of marketed drugs is impractical. It requires navigation through several resources to find complete informa...