AIMC Topic: Marketing

Clear Filters Showing 11 to 20 of 43 articles

Profiling the AI speaker user: Machine learning insights into consumer adoption patterns.

PloS one Dec 18, 2024
The objective of this study is to identify the characteristics of users of AI speakers and predict potential consumers, with the aim of supporting effective advertising and marketing strategies in the fast-evolving media technology landscape. To do s...
Male Middle Aged Surveys and Questionnaires Young Adult Adult Marketing Advertising Adolescent Consumer Behavior Artificial Intelligence Machine Learning Female Aged Republic of Korea Humans Neural Networks, Computer
View on PubMed DOI

Real Customization or Just Marketing: Are Customized Versions of Generative AI Useful?

F1000Research Oct 17, 2024
BACKGROUND: Large Language Models (LLMs), as in the case of OpenAI ChatGPT-4 Turbo, are revolutionizing several industries, including higher education. In this context, LLMs can be personalised through customization process to meet the student dema...
Humans Marketing Artificial Intelligence Students
View on PubMed DOI

The impact of differential pricing subject on consumer behavior.

BMC psychology Aug 9, 2024
The escalating use of artificial intelligence in marketing significantly impacts all aspects of consumer life. This research, grounded in attribution theory and S-O-R theory, employs scenario-based experimental methods to simulate two distinct purcha...
Young Adult Adult Male Artificial Intelligence Female Surveys and Questionnaires Consumer Behavior Marketing Middle Aged China Humans
View on PubMed DOI

Beyond code: Consumer response to chatbots.

Current opinion in psychology Jun 29, 2024
Chatbots, a type of virtual AI entity designed to emulate human conversation, are gaining prominence in business and consumer domains. This research aims to consolidate extant literature focusing on a pivotal aspect: the human-likeness of chatbots. E...
Artificial Intelligence Communication Marketing Humans Consumer Behavior
View on PubMed DOI

Marketing and US Food and Drug Administration Clearance of Artificial Intelligence and Machine Learning Enabled Software in and as Medical Devices: A Systematic Review.

JAMA network open Jul 3, 2023
IMPORTANCE: The marketing of health care devices enabled for use with artificial intelligence (AI) or machine learning (ML) is regulated in the US by the US Food and Drug Administration (FDA), which is responsible for approving and regulating medical...
Device Approval Marketing Artificial Intelligence Machine Learning United States Humans Software United States Food and Drug Administration
View on PubMed DOI

Towards effective restriction of unhealthy food marketing to children: unlocking the potential of artificial intelligence.

The international journal of behavioral nutrition and physical activity May 26, 2023
The World Health Organization recommends that member states enact policies to limit unhealthy food marketing to children. Chile enacted relatively stringent laws that restrict unhealthy food marketing to children in two phases, beginning in 2016. Dil...
Artificial Intelligence Child Humans Beverages Food Advertising Internet Television Food Industry Marketing
View on PubMed DOI

Analysis of top box office film poster marketing scheme based on data mining and deep learning in the context of film marketing.

PloS one Jan 26, 2023
With the development of science and technology and the continuous changes of social environment, the development prospect of traditional cinema is worrying. This work aims to improve the publicity effect of movie posters and optimize the marketing ef...
Motion Pictures Deep Learning Mass Media Data Mining Marketing
View on PubMed DOI

Lightweight Deep Learning Model for Marketing Strategy Optimization and Characteristic Analysis.

Computational intelligence and neuroscience Aug 23, 2022
The business model of traditional market is declining day by day, and people's consumption cognition has risen to a new level with the leap in science and technology. Enterprises need to adjust and optimize their marketing strategies in time accordin...
Commerce Algorithms Humans Marketing Deep Learning Neural Networks, Computer
View on PubMed DOI

Research on E-Commerce Database Marketing Based on Machine Learning Algorithm.

Computational intelligence and neuroscience Jun 29, 2022
From simple commercial relations to complex online transactions at this stage, it not only highlights the progress of science and technology, but also indirectly explains the diversified evolution of marketing methods and means. In marketing, databas...
Commerce Marketing Algorithms Machine Learning Support Vector Machine
View on PubMed DOI

Sales Forecast of Marketing Brand Based on BP Neural Network Model.

Computational intelligence and neuroscience Jun 28, 2022
With the advancement of globalization, the market competition among enterprises has become increasingly intense. To win a good market, an enterprise must understand and grasp the laws of the market economy and accordingly predict the future of the ma...
Humans Neural Networks, Computer Marketing Forecasting Commerce
View on PubMed DOI
Popular Topics
Recent Journals